Bakery shop Chef Icon has two locations in Singapore, one at 112 Katong mall (112 E Coast Road) and another within Kampong Bahru (5 Kampong Bahru Road).
Launched in 2008, Chef Icon creates healthy bakery products through a signature baking style, Avina Neutro, which brings out the best flavours and “emotions” of nature’s ingredients – it is the oldest, most natural way of making food.
This means that Chef Icon does not add artificial colourings or flavourings, preservatives, animal meat, rennet or gelatin, margarine, MSG, chemical bread improvers or alcohol.
Typical characteristics in Chef Icon’s products are their simplicity in appearance yet richness in the results of labour-intensive handmade processes: depth in taste, aroma, and texture.
Visiting either of the bakeries, you can choose from a wide selection of cakes, breads, desserts, sandwiches, and burgers.
Highlights on the bakery menu include, for example, Chocolate Trovana Cake, New York Cheesecake…
…Chef Roll Cake, Chef Pie, Boston Cheesecake, American Carrot Cake, English Queen Cake, and Scottish Scones (Served with Chef Icon’s homemade clotted cream).
Chef Icon Bakery Shop Locations in Singapore
Chef Icon 112 Katong
112 E Coast Rd, #B1-05, 112 Katong
Hours: Monday-Sunday 10am-9pm
Chef Icon Kampong Bahru
5 Kampong Bahru Road
Hours: Monday-Friday 8am-8pm, Saturday-Sunday 8am-7pm
The official Chef Icon Facebook page is available at www.facebook.com/cheficon/.
You can also follow the bakery shop’s official Instagram account, which in turn is located at www.instagram.com/chef_icon/.