Chef Icon Bakery Shops in Singapore

Bakery shop Chef Icon has two locations in Singapore, one at 112 Katong mall (112 E Coast Road) and another within Kampong Bahru (5 Kampong Bahru Road).

Launched in 2008, Chef Icon creates healthy bakery products through a signature baking style, Avina Neutro, which brings out the best flavours and “emotions” of nature’s ingredients – it is the oldest, most natural way of making food.

Chef Icon bakery shop at Kampong Bahru in Singapore.

This means that Chef Icon does not add artificial colourings or flavourings, preservatives, animal meat, rennet or gelatin, margarine, MSG, chemical bread improvers or alcohol.

Typical characteristics in Chef Icon’s products are their simplicity in appearance yet richness in the results of labour-intensive handmade processes: depth in taste, aroma, and texture.

Visiting either of the bakeries, you can choose from a wide selection of cakes, breads, desserts, sandwiches, and burgers.

Highlights on the bakery menu include, for example, Chocolate Trovana Cake, New York Cheesecake…

Chef Icon bakery's New York Cheesecake, available in Singapore.

…Chef Roll Cake, Chef Pie, Boston Cheesecake, American Carrot Cake, English Queen Cake, and Scottish Scones (Served with Chef Icon’s homemade clotted cream).

Chef Icon Bakery Shop Locations in Singapore

Chef Icon 112 Katong
112 E Coast Rd, #B1-05, 112 Katong
Singapore 428802
Hours: Monday-Sunday 10am-9pm

Chef Icon Kampong Bahru
5 Kampong Bahru Road
Singapore 169341
Hours: Monday-Friday 8am-8pm, Saturday-Sunday 8am-7pm

The official Chef Icon Facebook page is available at

You can also follow the bakery shop’s official Instagram account, which in turn is located at