Italian fashion brand Diesel has one boutique in Singapore, located within Paragon shopping centre, at 290 Orchard Road.
Diesel, created by Renzo Rosso in 1978, is an innovative, international lifestyle brand creating an extensive range of jeans, denimwear, apparel, and accessories.
Over the years, Diesel has gone through a period of an exceptional international growth, developing from a denim fashion pioneer into a premium lifestyle brand, a genuine alternative in the luxury clothing marketplace.
Despite the success, Diesel has still the same core philosophy: the founder imagined a label that represents passion, individuality, and self-expression.
At the of Diesel is constant change: the company designs more than 3,000 new products for each season, with each of them being a result of process of utmost creative freedom that ensures a cycle of constant innovation.
Visiting the boutique, you can choose from Diesel collections that include Diesel, Diesel Black Gold (a contemporary line), 55DSL (a streetwear line), as well as Diesel Kid (children’s clothing).
Being a lifestyle brand, Diesel offers a wide range of products beyond clothes and denimwear, especially through their manufacturing licensing deals with other major companies.
For example, you can buy Diesel watches and jewelry (made in co-operation with Fossil), eyewear (Marcolin), fragrances (L’Oréal), helmets (AGV), earphones (Monster), bicycles (Pinarello), and products for home decor (Foscarini, Moroso, Zucchi, Scavolini).
Diesel is owned by fashion group OTB, which also has a portfolio of other high profile brands, labels such as Maison Martin Margiela, Marni, as well as Viktor&Rolf.
OTB brands are unified in their core characteristics and features: innovation, iconic styles, uniqueness, and boldness.
290 Orchard Road, #02-47A, Paragon
Hours: Monday-Sunday 10:30am-9pm
Diesel’s Facebook page is a great window into the latest Diesel designs and collections, the label’s fashion shows & advertising campaigns, events, and much more.