Niche Babies Store in Singapore

Baby products retailer Niche Babies operates within Novena Square 2 shopping centre, at 10 Sinaran Drive.

Founded in 2010, Niche Babies offers niche baby products that are sourced from all around the world.

Niche Babies shop Novena Square 2 Singapore.

Each of the available trendy, unique, safe, and innovative products is made available to enhance the customers’ lives and make parenting easier with a whole lot of fun.

The main categories of products are Play & Learn, For Mom (breastfeeding, pregnancy essentials, postpartum care), Feeding, Nursery & Bath, Health & Safety, Out & About, Supplements, and Organic Food.

The brands sold by Niche Babies are Milkmakers, LactoGG, Straw-Lution, Label Label for kids, Snuggin Go, Annabel Karmel, Theraline UK, CuddleCo, Carlson, Egyptian Magic, NoseFrida, Munchkin, Sambucol, Endangered Species, Nûby™, Brolly Sheets, Dribble Ons, MonkeySwimmers, Dabbawalla, Parklon, Dr. Rice, Comotomo, Bacoff…

…Mom Invented, Qubies, Cherub Rubs, Benbat Travel Friends, Mummy, It’s Yummy, Earth Mama Angel Baby, The Gro Company, Sophie The Giraffe, Eezimed Dummy, Boogie Wipes, Ecos, Bibetta, Bubble, Rody, Ju-Ju-Be, DHA Omega 3, Sofzsleep, Bobino, Zwergenwiese, Happy Baby, Diono, Korea Products, Manduca…

…Spectra, Aqueduck, Flipper, Rebel Kidz, Mommy’s Helper, Neat Solutions, edu3, MooGoo, Spiffies, BabyGanics, Totseat, Bitatto, BabyOne, Haenim, Edu Play, Bruder, GIOTTO be-be, Little Pasta Organics, Snails, Bambino Mio, Grubby Bubby, Bugzz Kids Stuff, Fun Foods 4 All, Skip Hop, Love To Swaddle Up, Funkit-World, Fertile Mind, Speedstacks, Gino, Bellamy’s…

…Atocare, Spick, Tiger Tribe, BeBeLock, Tag*A*Long, Tortle, Knot Genie Detangling Brush, Flatout Australia, Tiny Bites, iNiz Home, TAMPOPO, Baby Tooth Album, The Original Baby, Milestone Baby Cards,, Kanga Care, Aromakids, Jo Lauren, The Cinch, vtech, Elgydium, SMT, Edison Chopsticks, All Natural Kids, TumTum, MAM, Airwrap, Ezee Reach, Thelittleonesinmylife, Plum Organics, Babynat, Thermos, HiPP, CityGrips, ERGObaby, Puj, Only Organic, Baby Comfort, LG Hausys, Tooth Tissues, Trunki, Boba, Ange, Travel John Junior, Rainbow Loom, and FREDS Swim Academy.

Niche Babies Novena Square 2
10 Sinaran Drive, #03-91, Novena Square 2
Singapore 307506
Hours: Monday-Sunday 11am-8pm

The official Facebook page for Niche Babies is available at

Niche Babies Facebook page is a great resource for staying up to date on the store’s latest products, product information, promotions, and much more.