Korean cosmetics and skincare brand su:m37˚ has one flagship boutique (Changi Airport Terminal 1) and three shop-in-shops in Singapore.
su:m37˚, a brand created by LG Household & Health Care, a a major South Korean consumer goods company, offers cosmetics and skincare products containing naturally fermented plant extracts.
For the products, the brand collects more than 80 seasonal plants every season, with different parts of the plants, such as roots, stems, leaves, flowers, seeds and fruits, selected to be separately fermented in su:m37˚’s Natural Fermentation Research Institute.
Under controlled temperatures, these unblemished natural materials are allowed to ferment through four seasons within an environment with temperature that is maintained at 37˚C, or equivalent to that of the human body.
This process develops a safe yet potent life force – where only the best ingredients that are good for the skin are filtered out to create Cytosis, the essence of su:37˚ – with vast and amazing skincare efficacy.
su:m37˚ Cosmetics Shop Locations in Singapore
su:m37˚ Changi Airport T1
80 Airport Boulevard, Public Area, Level 2, Terminal 1, Changi Airport
Hours: Monday-Sunday 7am-11pm
su:m37˚ TANGS – Tang Plaza (Counter)
310 Orchard Rd, Level 1, TANGS, Tang Plaza
su:m37˚ TANGS – VivoCity
1 Harbourfront Walk, Level 1, TANGS, VivoCity
su:m37˚ Isetan Tampines
4 Tampines Central 5, Level 1, Isetan Tampines
The official su:m37˚ Facebook page is located at www.facebook.com/sum37sg/.
You can also follow the brand’s official Instagram account, which in turn is available at www.instagram.com/sum37sg/.