Beauty products company -417 Dead Sea Cosmetics has 7 stores in Singapore, including one shop within Capitol Piazza (11 Stamford Rd). (UPDATE 2020: THE SHOPS HAVE CLOSED)
-417, founded in 2003 by entrepreneur and sculptor Moty Fridman, offers collections of natural skin care, anti-aging, and body cosmetics.
All of the solutions are based on natural active ingredients combined with moisture-balancing minerals from the lowest place in the world, The Dead Sea, recognized as a destination for healing for thousands of years.
The Dead Sea is one of the most unique environments in the world, reaching a depth of 417 meters below sea level, the lowest (and also the saltiest) place in the world.
The Dead Sea has a large concentration of minerals and salts, some of which are exclusive to the place.
These minerals are extensively used within -417’s cosmetics to bring skin care benefits – to heal, to renew, and to revive the skin cells – together with other active natural ingredients that are imported from France.
Popular products within the -417 range include body care products, cleansing soaps, eye care products, face care products, facial masks, and hand creams, used for natural skin care and for anti-aging.
-417 Dead Sea Cosmetics Store Locations in Singapore (UPDATE 2020: THE OUTLETS HAVE CLOSED)
-417 Dead Sea Cosmetics NEX
23 Serangoon Central, #B2-40
Singapore 556083
www.minus417.com
-417 Dead Sea Cosmetics Westgate
3 Gateway Dr, #02-K1
Singapore 608532
www.minus417.com
-417 Dead Sea Cosmetics AMK Hub
53 Ang Mo Kio Avenue 3, #B1-80
Singapore 569933
Hours: Monday-Sunday 10:30am-10pm
www.minus417.com
-417 Dead Sea Cosmetics Century Square
2 Tampines Central 5, #01-35
Singapore 529509
Hours: Monday-Sunday 10am-10pm
www.minus417.com
-417 Dead Sea Cosmetics One KM
11 Tanjong Katong Rd, #01-34
Singapore 437157
www.minus417.com
-417 Dead Sea Cosmetics Capitol Piazza
11 Stamford Rd, Neue, #B2-23
Singapore 178884
www.minus417.com
-417 Dead Sea Cosmetics Waterway Point
83 Punggol Central, East Wing, #01-K17
Singapore 828761
Hours: Monday-Sunday 10am-10pm
www.minus417.com
-417 Dead Sea Cosmetics has an official, global brand Facebook page, located at www.facebook.com/Minus417.
The Facebook page has a lot of additional information about the available products, and serves as a place to learn about the brand’s upcoming worldwide events.