Chef Icon – Bakery Shop in Singapore

Chef Icon Bakery shop in Singapore operates within Bukit Merah District, at 5 Kampong Bahru Road.

Launched in 2008, the shop creates healthy bakery products through a signature baking style, Avina Neutro, which brings out the best flavours and “emotions” of nature’s ingredients – it is the oldest, most natural way of making food.

This means that the bakery does not add artificial colourings or flavourings, preservatives, animal meat, rennet or gelatin, margarine, MSG, chemical bread improvers or alcohol.

Chef Icon Kampong Bahru.

Typical characteristics in the products are their simplicity in appearance yet richness in the results of labour-intensive handmade processes: depth in taste, aroma, and texture.

English Queen Cake - Chef Icon.

English Queen Cake + Coffee.

Visiting either of the bakeries, you can choose from a wide selection of cakes, breads, desserts, sandwiches, and burgers.

Highlights on the bakery shop menu include, for example, Chocolate Trovana Cake, New York Cheesecake…

Chef Icon New York Cheesecake Singapore.

Blueberry White New York Cheesecake.

…Chef Roll Cake, Chef Pie, Boston Cheesecake, American Carrot Cake, English Queen Cake, and Scottish Scones (Served with homemade clotted cream).

Chef Icon Kampong Bahru – Bakery Shop in Singapore
5 Kampong Bahru Road
Singapore 169341
Opening Hours: Monday-Saturday 8am-7pm

To learn more about Chef Icon bakery shop in Singapore, you can follow the official social media channels, like Instagram at

Following the Instagram page, you’ll receive updates related to new baked goods creations, promotional offers, events, and more.