Hong Kong fashion brand :CHOCOOLATE has two boutiques in Singapore, one at Bugis Junction (200 Victoria Street) and another within orchardgateway (277 Orchard Road). (UPDATE 2020: THE STORES HAVE CLOSED)
Founded in 2006, :CHOCOOLATE is one of the many brands created by Hong Kong based fashion house I.T.
As a brand, :CHOCOOLATE is a streetwear-inspired pop casualwear label, which stands out from the rest of the competition by constantly reinterpreting fashion trends.
Typical collections by the brand are perfect combinations of “mass” and “prestige”, resulting in styles that are easy to use for creating personal, fresh, and affordable looks.
:CHOCOOLATE collections are designed under two main lines, featuring :BLACK CHOCOOLATE menswear, :WHITE CHOCOOLATE ladieswear, and a range of lifestyle products.
Of these, :BLACK CHOCOOLATE takes men’s daily casualwear clothing to another level by utilizing modern & simple yet tasteful themes.
:WHITE CHOCOOLATE ladieswear collection has been part of the label since 2008, offering fun and youthful looks for contemporary women.
An addition to both of these lines has been lifestyle products (since 2011), with items that embrace “minimalism” in life, yet accentuating high quality and a fun attitude towards daily living.
:CHOCOOLATE Clothing Shop Locations in Singapore (UPDATE 2020: THE SHOPS HAVE CLOSED)
:CHOCOOLATE Bugis Junction
200 Victoria Street, #02-11, Bugis Junction
Hours: Monday-Sunday 10:30am-9:30pm
:CHOCOOLATE / i.t orchardgateway
277 Orchard Road, #B1-13, #01-18, orchardgateway
Hours: Sunday-Thursday 11am-9pm, Friday-Saturday 11am-10pm
The official Facebook page for all the I.T. brands in Singapore is available at www.facebook.com/itsingapore.
Following the Facebook page, you’ll stay updated on the latest :CHOCOOLATE collections, brand events, promotions, artistic collaborations, and much more.