Diesel, a great Italian fashion brand for designer jeans in Singapore, has one boutique available, located within Paragon shopping centre (290 Orchard Road).
Created by Renzo Rosso in 1978, the company is an innovative, international lifestyle brand creating an extensive range of jeans, denimwear, apparel, and accessories.
Over the years, the label has gone through a period of an exceptional international growth, developing from a denim fashion pioneer into a premium lifestyle brand, a genuine alternative in the luxury clothing marketplace.
Despite the success, the company has still the same core philosophy: the founder imagined a label that represents passion, individuality, and self-expression.
At the core of the brand is constant change: the company designs more than 3,000 new products for each season, with each of them being a result of process of utmost creative freedom that ensures a cycle of constant innovation.
Visiting the boutique, you can choose from collections that include the main line, Black Gold (a contemporary line), 55DSL (a streetwear line), as well as Kid (children’s clothing).
Being a lifestyle brand, the company offers a wide range of products beyond clothes and denimwear, especially through their manufacturing licensing deals with other major companies.
For example, you can buy watches and jewelry (made in co-operation with Fossil), eyewear (Marcolin), fragrances (L’Oréal), helmets (AGV), earphones (Monster), bicycles (Pinarello), and products for home decor (Foscarini, Moroso, Zucchi, Scavolini).
The clothing brand is owned by fashion group OTB, which also has a portfolio of other high profile brands, labels such as Maison Martin Margiela, Marni, as well as Viktor&Rolf.
OTB brands are unified in their core characteristics and features: innovation, iconic styles, uniqueness, and boldness.
290 Orchard Road, #02-47A, Paragon
Opening Hours: Monday-Sunday 10:30am-9pm
You can also follow the brand’s worldwide Instagram page at instagram.com/Diesel/, which is a window into the latest designs and collections, fashion shows & advertising campaigns, events, and more.