Ernest Borel – Swiss Watches in Singapore

Ernest Borel, a brand of Swiss watches in Singapore, has a store located within Chinatown Point (133 New Bridge Road).

With a corporate history that goes back to 1856 (as Borel & Courvoisier Company) and in Singapore since 2013, the company creates collections of elegant & classically-inspired Swiss made watches.

The Singapore shop, which is managed by All Watches, has the company’s full range of quality watches, popular especially among watch connoisseurs, collectors, and aficionados.

Ernest Borel - Swiss Watches in Singapore - Chinatown Point.

Available Series of timepieces at the watch store, covering both men’s and women’s watches, include Romantic Series (Heartful Collection, Heritage Collection, Retro Collection, Yally Collection, Braque Collection, Joss Collection, Cosmic Collection, Jules Borel Collection, Eternity Collection)…

Swiss Watches in Singapore - Ernest Borel.

Heartful Collection (with Brand Ambassador singer & actress Kelly Chen).

…Feminine Series (Galaxy Collection, Iris Collection, Cocktail Collection, Gary Collection, Harmonic Collection), and Casual Series (Urban Collection, Grandeur Collection, Danaus Collection, Duke Collection, Romance Collection, Royal Collection).

Ernest Borel Chinatown Point – Swiss Watches in Singapore
133 New Bridge Road, #01-21, Chinatown Point
Singapore 059413
Opening Hours: Monday-Sunday 11am-9:30pm

To learn more about Ernest Borel and their range of Swiss watches in Singapore, you can follow the brand’s official social media channels, including Facebook at

Following the Facebook page, you’ll receive updates related to new timepieces & collections, advertising campaigns, events, and more.