Clothing retailer HRM operates within Bugis Junction shopping centre in Singapore, at 200 Victoria Street. (UPDATE 2020: THE SHOP HAS CLOSED)
HRM brings their customers in Singapore all the latest styles from Harajuku, the Japanese fashion centre, including punk-rock, Gothic & Lolita, street fashion and school-girl fashion.
Harajuku-Takeshita Street is the famous area in Tokyo, where people with the most cutting-edge styles gather to showcase the latest trends, which sometimes push the boundaries of good taste, but that are always unique.
Similarly, the shop carries fashion from Ura-Hara, an area that developed after the Harajuku-Takeshita street, and today called “Ura-Harajuku”, providing brand stores for young people, especially men, in Japan.
Although Japanese trends are the focus area at the store, you can find many other very rare items there, imported by the company directly from all over the world, including American and European vintage brands, such as Supreme New York.
Overall, the main categories of products you’ll encounter at HRM are Tokyo casual style & Mode style fashion, Lolita & Black Lolita fashion, Gothic and Lolita fashion, Gothic fashion, Punk fashion, Harajuku fashion, lovely Japanese stuffed toy animals, Japanese anime goods.
Among the brands that you’ll find include Nameneko, Candy Stripper, Lizmelo, Legato Largo, LizLisa, SexPotRevenge, Corohamu Coron, E Hyphen World Gallery, anello, World Wide Love, Maison Gilfy, Metamorphose temps de fille, Listen Flavor, Tralala, GLADNEWS, Osumashi Poohchan, and many others.
HRM Bugis Junction (UPDATE 2020: THE STORE HAS CLOSED)
200 Victoria Street, #03-16A, Bugis Junction
Singapore 188021
Hours: Monday-Sunday 11am-10pm
www.ura-hara-by-hrm-sg.com
You can also follow the stores Instagram accounts, which are available at www.instagram.com/hrmsg and www.instagram.com/uraharabyhrm.