Lee Hwa’s JewelPlay, a top concept wedding jewelry store in Singapore, is located within Bugis Junction shopping mall (200 Victoria Street).
A concept created by Lee Hwa Jewellery in 2019, the 880 sq ft store specialises in offering bridal jewellery, especially pieces from the Lee Hwa Romance Collection, and related services.
Visiting the shop, couples can celebrate their unique love journey with everything from couple bands to proposal rings, wedding bands, and bridal jewellery to anniversary gifts.
At the store, you can play with the JewelPlay mirror while trying on distinct pieces under various lighting tones ranging from warm to cool, and more.
Part of the jewelry store experience are the private consultations with the boutique staff members, to explore options for creative bridal styles and personalisation.
Of all the Lee Hwa outlets in Singapore, JewelPlay concept store has the widest selection of wedding related jewellery, including pieces from global jewellery brands like Destinée, Forevermark, and Niessing, as well as customisable wedding-band collections such as Ensemble Collection, Niessing Configurator, and Furrer Jacot Ringdividuell.
In addition, couples have the choice of designing their own wedding jewellery using the “My Personal Designer” service.
Beyond the core bridal collections, you’ll also find fashionable, day-to-day designs from the Fashion Indulgence series and classic designs from Lee Hwa’s signature Purple Gold collection.
Finally, another memorable highlight at the jewellery shop is their “Love Insignia” — a 3D heart structure inspired by Paris’ Pont des Arts’ love locks, allowing couples to inscribe their names or initials on a padlock and then chain it to the artistic symbol of everlasting love.
Lee Hwa’s JewelPlay – Wedding Jewelry in Singapore
200 Victoria Street, #01-19 to 19A, #01-37, Bugis Junction
Singapore 188021
Opening Hours: Monday-Thursday 11am-9pm, Friday-Saturday 11am-9:30pm, Sunday 11am-9pm
leehwajewellery.com
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