French cosmetics brand Les Merveilleuses LADURÉE has one boutique in Singapore, located within Ngee Ann City (391 Orchard Road). (UPDATE 2020: THE STORE HAS CLOSED)
A beauty brand created by famous pastry shop chain Ladurée, Les Merveilleuses LADURÉE represents the French “art de vivre”, based on the philosophy that “what is truly beautiful can innately enchant women by exciting and overwhelming each of their five senses”.
Ladurée cosmetics also symbolise the essence of French history and spirit, with a reference to the “Les Merveilleuses”, who were the beautiful “goddesses of liberty” living in Paris after the Revolution in the late 18th century.
Les Merveilleuses, who developed their own particular air of beauty based on their unique sensibilities, had a great influence on society at the time, and were seen as intellectual figures who nonetheless appreciated more physical pleasures.
“Vanity is the true poetry of women”, wrote Madame Girardin in her Parisian letters in 1817, and nothing has changed for Les Merveilleuses Ladurée, as women are still as mindful as ever of being beautiful.
The brand’s timeless collections are like luxuries that offer themselves to all who love beauty as a defence against the trivialisation of daily life.
Like divas, each product is magnified in a legendary, extraordinary setting, outside time and fashion trends, making sure Ladurée’s “Les Merveilleuses” will outlive every period, past and present.
Les Merveilleuses LADURÉE Ngee Ann City (UPDATE 2020: THE STORE HAS CLOSED)
391 Orchard Rd, #B1-37A, Takashimaya Shopping Centre, Ngee Ann City
In addition to the pastry shop chain, the Facebook page also covers issues related to the company’s other brands: Beauté Ladurée, Les merveilleuses Ladurée, Ladurée Secrets, and Tea Ladurée.