Niche Babies – Baby Products in Singapore

Popular shop for baby products in Singapore, Niche Babies, operates within Novena Square 2 shopping centre, at 10 Sinaran Drive.

Founded in 2010, the company offers niche baby products that are sourced from all around the world.

Niche Babies - Novena Square 2 Singapore.

Each of the available trendy, unique, safe, and innovative products is made available to enhance the customers’ lives and make parenting easier with a whole lot of fun.

The main categories of products at the maternity & baby shop are Play & Learn, For Mom (breastfeeding, pregnancy essentials, postpartum care), Feeding, Nursery & Bath, Health & Safety, Out & About, Supplements, and Organic Food.

Niche Babies Novena Square 2 – Baby Products in Singapore
10 Sinaran Drive, #03-91, Novena Square 2
Singapore 307506
Opening Hours: Monday-Sunday 11am-10pm

As a popular place to buy baby products in Singapore, Niche Babies keeps in touch with their customer base via social media channels, like Facebook at

You can also follow the outlet’s official Instagram account at for staying up to date on the latest products, product information, promotions, and much more.

Brands Available at the Niche Babies Store

Airwrap, All Natural Kids, Ange, Annabel Karmel, Aqueduck,, Baby Tooth Album, BabyGanics, BabyOne, Bambino Mio, BeBeLock, Benbat Travel Friends, Bibetta, Bitatto, Boba, Bobino, Carlson, Cherub Rubs, CityGrips, Comotomo, Conni, CuddleCo, Dabbawalla…

…DHA Omega 3, Diono, Dr. Rice, Earth Mama Angel Baby, Ecos, Edison Chopsticks, Egyptian Magic, Elgydium, ERGObaby, Ezee Reach, Fertile Mind, Flipper, FREDS Swim Academy, Funkit-World, Gino, GIOTTO be-be, Haenim, Jo Lauren, Ju-Ju-Be, Kanga Care…

…Korea Products, Label Label for kids, LactoGG, LG Hausys, Love To Swaddle Up, Lyra, MAM, Manduca, Milestone Baby Cards, Mom Invented, Mommy’s Helper, MonkeySwimmers, MooGoo, Mummy, It’s Yummy, Munchkin, Neat Solutions, NoseFrida, Nûby, Sambucol, Skip Hop…

…SMT, Snails, Snuggin Go, Sofzsleep, Sophie The Giraffe, Speedstacks, Spick, The Cinch, Thelittleonesinmylife, Thermos, Tiny Bites, Tortle, Totseat, Travel John Junior, Trunki, Zwergenwiese.