Popular destination shop for traditional cookies in Singapore, Old Seng Choong has two locations to choose from, including one within Marina Bay Sands (2 Bayfront Avenue).
Founded by pastry chef Daniel Tay, and named in homage to Seng Choong Confectionery (which was run by his parents), the company offers traditional bakes and cakes to celebrate every joyous occasion.
On the confectionery menu are cookies, chiffon cakes, bakery & bread products, savouries, as well as traditional goodies.
Marina Bay Sands.
Highlights on the menu include, for example, Chocolate Chip Cookies, Sea Salt Brownies, Green Tea Macarons, Pandan Chiffron Cake, Raisin Bread, Tiramisu, Cappuccino Macarons, Red Velvet Burnt Cheesecake, and Brioche Loaf.
Pandan Chiffron Cake.
In addition to creating baked goods for calendar events like Mooncake Festival and Chinese New Year, the confectionery shops also frequently launch old school bakes with a more nostalgic slant.
Old Seng Choong Locations & Opening Hours – Traditional Cookies in Singapore
Marina Bay Sands (Flagship Store)
2 Bayfront Avenue, #L1-72, The Shoppes at Marina Bay Sands
Opening Hours: Monday-Sunday 11am-9pm
The Central @ Clarke Quay
6 Eu Tong Sen St #01-48, The Central @ Clarke Quay
Opening Hours: Monday-Sunday 12noon-8:30pm
As a popular store for traditional cookies in Singapore, Old Seng Choong keeps in touch with their customer base using social media, like Facebook at facebook.com/oldsengchoong/.
You can also follow the company’s official Instagram page at instagram.com/oldsengchoong/ for promotional offers, updates on new products, events, and more.