The Better Toy Store – 4 Locations in Singapore

You can choose from four locations for The Better Toy Store in Singapore, including one shop within Paragon shopping centre (290 Orchard Road).

Visiting one of the locations, you’ll discover a selection of award-winning toys carefully selected for excellence in play value, design, quality and impact on environment.

A lot of the toys at the outlets are not only age-appropriate but also open-ended, allowing a different facet of play as the child grows and changes in ability and interest.

The toys are also safe – both for the child and the environment, with many of them exceeding the recommended stringent safety standards, and conform to the European EN71 and the US ASTM standards of safety.

The Better Toy Store in Singapore - Paragon.


Natural materials like wood and cotton are also some of the preferred resources for the toys, with paints and finishes that are only non-toxic, water-based, and sweat- and saliva-resistant.

Children's Foosball Table in Singapore - The Better Toy Store.

Among the categories of toys you can purchase from are Baby & Toddler, Early Learning Aids, Blocks & Construction, Games & Puzzles, Play Figurines, Pretend Play, Dolls, Music, Classic Novelty, Ride-Ons, Active Play, Water Play, as well as Science Fun.

PLANTOYS Reversible Birthday Cake Set.

PLANTOYS Reversible Birthday Cake Set.

In terms of brands at the toy shops, you can find toys from manufacturers such as DJECO, Hubelino, Plantoys, Aquaplay, Big Spielwarenfabrik, Haba, Headu, Heimess, Papo, , Pustefix, Ses Creative, and Wheelybug.

The Better Toy Store in Singapore – Locations & Opening Hours

Jewel Changi Airport
78 Airport Boulevard, #04-226, Jewel Changi Airport
Singapore 819666
Opening Hours: Monday-Sunday 10:15am-9:15pm

290 Orchard Road, #05-12/13/14/15/16, Paragon
Singapore 238859
Opening Hours: Monday-Sunday 10am-9pm

Plaza Singapura
68 Orchard Road, #03-19, Plaza Singapura
Singapore 238839
Opening Hours: Monday-Sunday 10:30am-9:30pm

Tanglin Mall
163 Tanglin Road, #02-113/114, Tanglin Mall
Singapore 247933
Opening Hours: Monday-Sunday 9:30am-8:30pm

The official The Better Toy Store in Singapore Facebook brand page is located at

You can also follow the company’s official Instagram account, which in turn is available at and updated with details about new toys, promotions, in-store events, and more.