A children’s store for clothing, toys & shoes in Singapore, The Elly Store, is located within Cluny Court (501 Bukit Timah Road).
Established in 2010, the store sells the company’s own designs of clothing for kids 0 to 14 years old, as well as toys & footwear from international brands for children aged 0 to 12 years old.
As a children’s clothing label, the designs are guided by a principle that clothing for kids should be beautiful without compromising comfort and practicality.
The store at Cluny Court, which has been open since February 2012, carries, in addition to the kids clothing, a wide range of international shoe brands, baby gifts, toys, accessories, and nursery art prints.
Among the well-known shoe brands are, for example, Pediped, Old Soles, Bobux, Tip Toey Joey, Castell, Native, Biomecanics, Bensimons, and Saltwater Sandals.
For toys, meanwhile, the brands include Jellycat, Peaceable Kingdom, eeBoo, Petit Collage, Tickle Your Senses, Tenderleaf, Gummybox, Green Toys, Janod, Edx Education, Magna-tiles, Smart Games, and dëna.
To make the products memorable as gifts, you can have a range of the baby gift items personalized at the store.
The Elly Store Cluny Court
501 Bukit Timah Road, #02-31/33, Cluny Court
Opening Hours: Monday-Saturday 10am-7pm, Sunday 10am-6pm
You can also follow the company’s official Instagram account at instagram.com/theellystore/ for updates related to promotions, new products, events, and more.
Products at The Elly Store
Babies and Baby Gifts
My First Elly Baby Gift: Personalised baby gift sets, ready-made baby gift sets.
Add Personalisation To Your Gift: Personalise your bunny (small, medium or large), personalise your bunny (huge or really big), personalise your bunny (really really big), personalise your soother, personalisation service for swaddle, bib or blanket, personalisation service on ribbons, personalisation service for baby bunny or bag charm, personalise your mermaid, personalise your tees, optional customisation for keepsake box.
Create Your Own Baby Gift: Baby clothing, cuddly soft toys, plush toys, rattles, jitters & grabbers, bibs, soothers, muslins & blankets, chimes & musical pulls, books & milestone cards, baby shoes & socks, meal time, turquoise keepsake box.
Baby Clothing: Rompers & onesies, baby dresses, sleepsuits, baby socks.
Girls: Dresses and playsuits, cheongsams, tops, bottoms, pyjamas & hipsters, accessories, nodspark nail stickers.
Boys: Tops, bottoms, pyjamas & briefs.
Mums & Dads: Ladies dresses & tops, men shirts.
Shoes at The Elly Store
Shoe Brands: Bensimon, Biomecanics, Bobux, Castell, Livie & Luca, Native, Old Soles, Pediped, Salt Water Sandals, Tip Toey Joey, Trumpette Socks
Shoe Types: Baby shoes, baby socks, beachwear, waterplay, canvas shoes, first walkers, formal shoes, sandals, shoes for hari raya, sneakers, soft soles.
Toys and Home & Beauty
Toy Brands: Crazy Forts, Dëna, Edx Education, eeBoo, Green Toys, Gummybox, Janod, Jellycat, Magna-Tiles, Peaceable Kingdom, Petit Collage, Smart Games, Tenderleaf, Tickle Your Senses, Xyron
Toy Themes: Imaginative play & storytelling, reading & writing, math, science & geography, travel toys, puzzles, art & craft, cuddly toys, soft toys, good little citizens, board games, bath toys & outdoor play.
Home & Beauty: Home & decor, art frames, meal time, mineral sunscreen, hair accessories, sati accessories, nodspark nail stickers, avanchy tableware, grabease utensils, miniware.